Student at Berkhamsted Sixth
I'm a Sixth Form student based near London, studying Business, Economics, and Computer Science. My interests lay at the intersection of regulatory policies, markets, technology, and how people make decisions in society.
An article investigating how a globally popular mobile game has become a valuable asset for artificial intelligence and geographic mapping companies through large-scale user data collection and insights.
Currently unavailable
An extended project qualification (EPQ) focusing on whether technologies such as blockchain systems and artificial intelligence are able to replace the formerly human-driven trust in regulated markets.
Currently unavailable
A discussion on the potential risks associated with the adoption of cryptocurrency technologies in modern financial systems and the requirement for regulatory oversight within these frameworks.
Read paper →An essay exploring the potential implications of personalised pricing technologies on consumer behaviour and market dynamics in modern day commerce, with a focus on market disruption.
Read paper →Research examining whether active self-testing is more effective than passive re-reading in improving students' academic performance, combining insights from existing literature with an independent investigation and original conclusions about optimal study methods for Sixth students.
As Managing Director of D-I-Ply, I led the development of a consistent brand identity across posters, pricing pages at trade events, and promotional materials visible in public spaces. Working with the team, I ensured our focus on sustainability, craftsmanship, and creativity was clearly reflected throughout the branding of the company, creating a cohesive and professional brand presence.
After identifying major usability flaws through personal use and user feedback, I explored how a leading mobile provider could present its services more clearly and honestly. Drawing on the Orange brand, I developed a more transparent alternative to the existing Orange Flex mobile software product, focusing on simplicity in finer details while remaining informative and supportive to their customers.
To broaden my abilities in corporate design, I created Cofa, a premium coffee shop experience from scratch. Drawing on successful strategies from established coffee brands, I developed user experience offerings including a kiosk payment terminal and customer loyalty mobile application, alongside branding guidelines to deliver a clear and cohesive experience throughout the journey.
As part of a final group project titled “Second Serving,” I designed a mobile application using Sir Henry Floyd Grammar School's design language to reduce waste in the Box Café by enabling students to pre-order meals. The project focused on accessibility in software, ensuring it was intuitive and usable for students of all ages while providing clarity to guardians through the form of notifications.
Using the GOV.UK design terminology as guidance, I conceptualised a single centralised platform for citizens and residents where information related to employment, housing, documentation, and connections could be accessed. This concept explored the rigid guidelines of governmental policy and what I learnt about the complex architecture behind the GOV.UK services range.
Seeking to streamline the domain discovery process, I conceptualised a redesign of Porkbun's website and search engine. While preserving the registrar's distinctive, playful brand identity, I focused on restructuring the search results layout. The concept aimed to reduce user friction during the selection and checkout phases, balancing functional efficiency with the brand's character.
Seeking to capture and review conversations more effectively, I designed a concept for Sama AI, a mobile application for meeting recording and summarisation. While highlighting key speech and topic metrics, I focused on designing intuitive visual dashboards. The concept aimed to transform spoken discussions into structured, actionable insights using a clean, dark-themed interface.
To address the complexities of mobile banking, I conceptualised a refined interface for Santander's mobile application. Focusing on clarity, I restructured the transaction history with simplified status indicators and spacious typography. The redesign aimed to make daily financial tracking more straightforward and intuitive for consumers managing their accounts on the go.
Towards the end of 2025, another student and I proposed a new initiative to enhance extracurricular opportunities within Berkhamsted, this article highlights our commitment to creating a more engaging and inclusive environment for younger years.
I was fortunate to participate and write the article for our team at the UK Space Design Competition, where I operated as the Head of Business operations leading finances and the implementation of various technologies and materials into our hypothetical vessel.
In March of 2026, I was invited as an attendee and Guest Speaker to the annual Berkhamsted Academic Gala. With the theme of entrepreneurship and innovation, I shared my experiences as the Managing Director of D-I-Ply with the audience of 110+ guests.
Julia Citron Consulting
Developed an analytical platform to support strategic decision-making for a higher education client under a commercial confidentiality agreement. Conducted market research, analysed datasets, and synthesised insights into evidence-based recommendations to inform the development of a 10-year strategic roadmap. Presented the completed solution and project handover to consultants and client stakeholders, demonstrating ownership of a high-impact consulting engagement.
Berkhamsted Castle
Collaborated with a consultancy team to support Berkhamsted Castle, a national heritage site, with a focus on strengthening fundraising efforts and supporting the restoration of the site. Engaged directly with clients to understand key challenges, gather insights into the site's heritage, and identify long-term priorities. Researched how similar organisations fundraised, restored historic places, and built strong links with their local communities, analysing which approaches could be applied.
D-I-Ply
Led a 15-member student company specialising in the production of sustainable, high-quality, creative wooden and plywood products, overseeing all strategic and operational decisions. Liaised with external suppliers and industry professionals to negotiate terms and maintain strong business relationships. Co-ordinated the preparation of trade stands and market appearances, programme reporting, and team deadlines across multiple cross-functional departments, including finance, marketing, and production.
Sir Henry Floyd Grammar School
Founded a platform to address challenges faced by students, ensuring alignment with school regulations and safeguarding requirements. Collaborated with leadership, teachers, and student representatives to review project viability, gather feedback, and refine the platform for maximum and lasting impact. Delivered branding, launch materials, and handover documentation to support long-term adoption and smooth continuation of the project after leaving the school.
Fluxus Executor
Collaborated in a remote, cross-functional team to assess brand recognition and design a refreshed visual identity for a popular games executor. Led the user interface overhaul for the leading mobile version, utilising tools such as Figma and adhering to technical specifications and a number of project guidelines.
Freelance, TikTok and Instagram
Built and scaled a strong social media presence with over 75,000 followers, collaborating with leading companies and driving revenue through strategic placements in content. Directed content strategy and branding efforts, ensuring consistent engagement, timely delivery, and professional communication throughout the partnership providing strong and reliable results to firms.
If you would like to get in touch, feel free to send a message.